Quick Response Codes (QR) are similar to standard Barcodes. The difference is that standard Barcodes are one-dimensional codes and can only hold up to 20 numerical digits whilst QR codes are two-dimensional martix barcodes that can hold thousands of alphanumerical characters of information.

QR codes appear everywhere these days. What does this mean? It means that the possibilities of their application are endless. Imagine having an intriguing, virtual door, which anyone interested, can open. Now, what's behind this door depends on each company's promotional goals.

QR Codes' ability to hold more information and their easy use make them practical for multiple purposes. Clients may scan QR codes and access promotional coupons, audio / video clips, games, information on products and services, catalogues, and customer feedback forms. QR can pretty much direct customers to any link or mobile site where content can be accessible. This means eaasy access with no domain names to remember.

QR codes can be placed anywhere; on brochures, ads, billboards, nametags, transportation vehicles, tickets, menus, catalogues and on POS receipts.