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the phone market
“Teens and young adults view mobile content as an integral part of their lifestyles and frequently update and personalize their mobile phones” – ‘With over 33% of mobile users between the ages of 18 and 35, mobile represents a media channel that is growing-up with the next generation of primary consumers. People have become more and more comfortable with the mobile phone. In fact, there are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion SMS Messages are exchanged every month, with over 15% of these messages being classified as commercial, or marketing, messages.
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the Cyprus phone market
1. Landlines: 416.591lines
2. Cytamobile-Vodafone: 322.731customers
3. Soeasy: 317.506 customers
4. Areeba: 35.000 customers
5. SMS & MMS :
• An average of 3 million SMS send per day
• An average of 22,000 MMS send per day
6. Mobile phones outnumber PCs 10-1
7. More texts are send than e-mails
8. 94% of text messages read – 75% instantly
9. 66% of consumers recall mobile marketing
campaigns
10. 36% of recipients admit that they are likely
to purchase products
back to mobile marketing< |
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