how does it do it? 

Sales Stimulation
        - Couponing / Traffic Building
        - On product package / in product 
          package promotions -  Instant Win 
          Competitions
        - SMS & MMS Promotions
              - Voting
              - Instant win
              - Location based services
              - Customer value added services
              - Sponsored messages
              - MMS Marketing Campaigns
              - Timed MMS  Alerts
              - Event MMS Alerts
              - Donations - Donation events 
                organized by the Brand 
              - Loyalty Programs
                1. Permission based marketing
                   - Cost-effective option that can 
                     enhance relationships with 
                     customers
                2. Targeted promotions
                   - Well received by recipients – 
                     help to build and maintain loyalty

                3. Value Added
                   - Provide services that clients find 
                     useful and enjoy enhances your 
                     loyalty base
                4. Donations