Paper Coupons have been widely popular for many years. Millions of consumers use them daily to save money on their purchases. However, printing, distribution, and other associated costs have skyrocketed. Most importantly, no information on the customer and his shopping habits and preferences is gained at the end of the day.

GT’s Mobile Couponing platform helps marketers send instant, targeted coupons that can be scanned and redeemed at assigned registers.

This form of interacting with the

consumer is completely permission based, targeting existing customers who specifically OPTed-IN. The OPT-IN mechanism and relevancy keeps intrusiveness to zero levels, since consumers are basically “raising their hand” saying that they want this specific information. And if at any time customers change their mind, there is an opt-out mechanism in every message.

Mobile Coupons can be easily redeemed by scanning at POS terminals or assigned registers. Scanners are designed to read the barcodes from mobile phones and validate them, hence strengthening

anti-fraud measures and eliminating fears over possible misredemption as is the case with paper coupons.

They are also direct, effective, and inexpensive and can help drive customers into a store or change their behavior once they’re in store. In addition, people who are reluctant to fumble around with paper coupons will be more prone to using the portable, mobile coupons.

Results from the use of mobile couponing are immediately measurable and the data compiled is kept for future campaign activities.