Loyalty Cards have been around for a while. Customers are quite familiar with them and know their benefits. However, traditional Loyalty Systems can be expensive and complicated to implement. In addition they do not provide the important information that marketers need to understand their customers’ shopping behaviors and preferences.

So why not take this powerful tool and make it more accessible and friendly to the customers? Considering it can be a valuable source of information; why not make it an integral part of any planned marketing activity?

GT’s Mobile Loyalty product allows the implementation of loyalty schemes efficiently and cost effectively.

No extensive system changes or upgrades are necessary and no information is lost. Customers can interact with the GT mobile loyalty scheme platform at any point in time through their phones or through GT’s Interactive Kiosks.

Customers can receive coupons, offers, account balances accurately and conveniently.

This results in a better understanding of customers and their shopping habits and thus information can be used for targeted and effective future mobile marketing campaigns. Rewarding the customer with a valuable scheme can strengthen customer relationship and build loyalty, which is so important in these tough economic times.