The purpose of Mobile Marketing ('MM') is similar to conventional media marketing, which is to drive traffic to stores and increase sales. It is not only ideal for announcing promotions and events but it can also create a buzz and enable brand interaction on a personal level. Most importantly with the implementation of a loyalty program through the creation of an accurate OPT-IN database, MM can strengthen customer relations by rewarding customer loyalty whilst inspiring and encouraging repeat business.

HOW ARE THE GOALS ACHIEVED?

In order for MM to work, OPT-IN databases are imperative. There is no way around it! It works only when customers are allowed to individually pull or OPT-IN to receive information from a specific company, with the option to opt-out at the same time.

That's why it's called permission marketing.

Furthermore, if the message is relevant and meaningful, customers might be more responsive thus eliminating any sense of intrusiveness. As customers derive enjoyment from the personal MM service provided they form a trusting relationship with the company with which they interact. To form that trust and build strong foundations for success, the first step in developing a successful mobile marketing program is building an OPT-IN database.

Golden Telemedia has the experience, the know-how and OPT-IN mechanisms to create exclusive yet personal databases for its customers, based on consumer purchase behaviour.