Company: Vivartia (Cyprus) Ltd

Vitalite in London!

Win a trip to London for the whole Family with Vitalite Νηστίσιμη

Through an On-Pack promotional campaign that run during the fasting period before Easter, Vitalite Νηστίσιμη aimed at brand awareness, boosting sales and rewarding customers.

Idea & Implementation

Customers submitted a unique code found on the Vitalite Νηστίσιμη packages via sms and received an instant reply informing them about their registration. Instant winners of prizes were informed through sms while all entries were submitted in the big prize draw for a trip to London for the whole Family.

Objectives

Vitalite Νηστίσιμη through an On-Pack promotional campaign offering the chance to win a trip to London for the whole Family, aimed at consumer/brand interaction, which would increase sales through the fasting period before Easter, attract new customers and reward consumers for using Vitalite Νηστίσιμη.

Results

The promotional campaign resulted at boosting sales of Vitalite Νηστίσιμη, generating a buzz around the brand name, and rewarded consumers for using the brand.