Company: SoEasy Stores

Scratch and Win!

Get Your Scratch & Win Card and Win instantly with SoEasy Stores

Through 2 different Scratch & Win Card campaigns, SoEasy Stores aimed at boosting sales at its convenient stores nationwide and at the same time collecting a valuable OPT-IN database of its customers for future promotional activities.

Idea & Implementation

SoEasy Stores run 2 Scratch & Win campaigns prior to the Christmas 2010 period.

With every purchase from any SoEasy Store, customers received a Scratch & Win Card.

Through the Scratch & Win Cards, customers had the opportunity to win instant prizes.

At the same time, each Scratch & Win Card had a unique code which customers had to register by SMS and therefore enter the draw to win a Scooter Sym Orbit 125cc.

In order to attain eligibility and enter the draw to win a Scooter Sym Orbit, participants had to send their personal details by SMS along with their unique code.

Objectives

SoEasy Stores through this unique promotional campaign of offering the chance to win instant prizes and a Scooter Sym Orbit through the scratch & win cards, aimed at boosting sales of all of its convenient stores nationwide. An additional goal was to collect valuable OPT-IN database with clients’ demographic details for future promotional activities by the company.

Results

Entry results of the 2 campaigns prior to the Christmas period were remarkable, while a valuable updated OPT-IN database was created. The campaign also resulted in a significant increase of sales throughout all the SoEasy Stores nationwide.