Company: REEBOK

Your personalised, Bulk SMS

Reebok Cyprus A.M. Papakyriakou was seeking a channel to communicate with its clientele so that information related to the brand products could be distributed, thus increasing sales and enhancing brand loyalty. An additional objective included the regional and demographical segmentation of the clients.

Idea & Implementation

Bulk SMS service was employed, as a means of one to one communication channel to reach the customers directly and personally. SMS messages included various promotional and informational details.

Objectives

Personal communication with clients, increase in sales, repetitive visits to the store, generating traffic to the store, reducing advertising cost and directing consumer behavior were included among the objectives of this Mobile Marketing campaign. Analytical OPT-IN database by demographical and geographical criteria was also an objective.

Results

Reebok managed to communicate effectively and inexpensively on a regular basis with the consumers. Immediate feedback provided measurable results. Reebok sales were significantly increased and a loyal base of customers was established.