Company: FIRST MAGAZINE

Scratch and win a Mini Cooper S

Through a Scratch Card promotional campaign, FIRST Magazine aimed at brand awareness, boosting sales, creating a buzz around the brand name and rewarding customers.

Idea & Implementation

Customers where positively surprised when they found a scratch card in their magazine that could lead them to a brand new Mini Cooper S. They could register their code found on the Scratch Card by SMS or Landline. Then they would receive an SMS confirming their registration. All entries were submitted in the big prize draw for the Mini Cooper S and other gadgets like iphones, ipads and laptops which where relevant to the magazines’ cars theme, gifts valued over €28.000.

Objectives

FIRST Magazine Scratch Card promotional campaign by offering the chance to win a Mini Cooper S for one lucky reader, aimed at consumer/brand interaction, which would increase sales, attract new customers, create a buzz around the brand name and reward consumers for reading the magazine.

Results

The promotional campaign resulted at boosting sales of FIRST Magazine, generating a buzz around the brand name, and rewarded consumers for reading the magazine.