Get your Card & Fly today and win coupons for trips worth €50, €75, €100

Marfin Laiki Bank in association with themobilemarketing.com by Golden Telemedia launched a new Mobile Marketing campaign.

Objectives

The campaign aimed at reaching new customers who were interested in the 'Card & Fly' card and creating a valuable Opt-in customer database.

Idea & Implementation

Data collection was conducted through GT

Interactive Kiosks that were positioned at several key locations selected by Marfin Laiki Bank.

Promotional staff invited people to sign-up for the Card & Fly card and win coupons worth €50, €75, and €100 that could be redeemed in vacation trips.

Results

A significant number of potential new clients was achived through the promotional campaign whilst at the same time creating an exciting buzz around the 'Card & Fly' Card. Marfin Laiki was also able to create a valuable database for use in future promotional activities.