Company: Dickran Ouzounian & Co Ltd (TOYOTA) – GOLDEN TELEMEDIA LTD

Discover the new LEXUS LF-CH

Dickran Ouzounian & Co Ltd (TOYOTA) and themobilemarketing.com introduced a Golden Telemedia Mobile Marketing activity. Through an innovative mechanism, the company was able to collect a valuable OPTI-IN database of customers’ data with the prospect to be used for future promotional activities, introducing at the same time the new LEXUS LF-CH.

Idea & Implementation

Data collection from a data collection spot

Upon entering the Toyotas’ kiosk at the Motorshow 2010, a large screen was introducing the new LEXUS LF-CH. Underneath the large screen a data collection spot was deployed.

People were invited to find out more about the new car by entering their data through a touch screen.

Objectives

Dickran Ouzounian & Co Ltd (TOYOTA) through an innovative mechanism, aimed to collect valuable opt-in database of customers’ data with the prospect to be used for future promotional activities.

Results

Valuable opt-in database was collected, introducing at the same time the new LEXUS LF-CH and creating buzz around the car.