Company: Exxon Mobil

Exxon Mobil and themobilemarketing.com introduced a Golden Telemedia Mobile Marketing activity.

Through an innovative mechanism, Exxon Mobil was able to collect a valuable Opt-in database of customers' data with the prospect to be used for future promotional activities and boost sales at the same time. Customers were rewarded with Pizza Hut coupons. Customers also had the opportunity to win LCD TVs, Mobile phones and 2 Mercedes B Class Cars by submitting their scratch card codes through SMS or Landline to the big draws that carried out.

The campaign aimed at boosting sales and creating a valuable Opt-in customer database.

Idea & Implementation

Data collection through Scratch and Win Cards by using Premium SMS and IVR Line. Upon refuelling at any Exxon Mobil Petrol Station consumers received a Scratch Card containing a Pizza Hut Coupon.

Consumers could send their personal code located on the Scratch Card by SMS and enter the big sweepstake and win 2 Mercedes B Class Cars, LCD TVs and Mobile phones.

Objectives

Exxon Mobil through an innovative mechanism, aimed to collect valuable opt-in database of customers' data with the prospect to be used for future promotional activities and boosting sales at the same time.

Results

The entry results and the increase on sales were remarkable and a valuable Opt-in database was collected, while at the same time, a great buzz was created around the Exxon Mobil brand.