Travel Down Under with style in Business Class with Etihad Airlines

Company: Etihad Airlines

Once in a lifetime chance to win 3 air tickets with Etihad Airlines in Business Class to Australia.

An exciting campaign that was broadcasted through ANT1 TV, gave the opportunity to one lucky winner to win 3 air tickets to Australia. The lucky winner travelled Business Class with Etihad Airlines.

The campaign aimed at enchasing the presence of Etihad Airlines into the Cypriot market.

Idea & Implementation

Participants could take part to the competition either by phone or through sms. Each phone call and each sms counted as a unique entry to the competition for winning the 3 air tickets to Australia with Etihad Airlines in Business Class.

Objectives

Through a TV competition Etihad Airlines offering the chance to win 3 air tickets to Australia in Business Class, the campaign aimed at consumer/brand interaction within the Cypriot market.

Results

Entry results were remarkable while a valuable Opt-In database was created for Etihad Airlines to use for future promotional campaigns. In addition the competition generated a buzz around Etihad Airline's presence in the Cypriot market.