Company: ANT TV STATION - CHARALAMBOS PILAKOUTAS LTD GOLDEN TELEMEDIA LTD - DELEMA MCCANN ERICKSON ADVERTISING AGENCY

BMW 320i Coupe: Don’t just stare at it

Golden Telemedia has implemented a new mobile marketing campaign with the ultimate prize a BMW 320i Coupe. This campaign involved ANT1 TV station, and Charalambos Pilakoutas Ltd, the official importer of BMW cars.

Idea & Implementation

Through aggressive TV exposure including TV Spots and Infomercials, and Print Media, consumers were invited to participate by sending a keyword via SMS to a short code.

An instant reply included a unique code which was the participant’s entry to the competition.

The big prize will be won at the end of the campaign in a live draw.

Objectives

Generate income through SMS received and provide a powerful advertising exposure for BMW.