Bluetooth hotspots are another technology used by GT for the creation of OPT-IN databases. Bluetooth hotspots reach consumers at specific locations and offer the ability to create, manage & broadcast advanced mobile content. Most importantly, messages are delivered at a time and place that make them immediately engaging, and relevant.

Where can the Bluetooth Hotspots be located? Indoors; Bluetooth can be located in selected spots, such as malls, cafe's, retail outlets, airports, supermarkets, fairs, restaurants, concerts and public transportation.

They can employed during working or non-

working hours with content that spurs or stimulates consumer's buying impulse.

All the consumers have to do is simply activate their Bluetooth and they can instantly receive rich content including coupons, song downloads, short video clips, tourist guides, catalogues, special offers, even links to WAP micro sites.

Recipients of the Bluetooth message can of course either accept or reject the mobile content. Recipients that do accept the mobile content are invited to interact with the product and give their consent for receiving promotional marketing material on behalf of the particular product.