Traditional media have been proliferating people’s lives over the past twenty years. Numerous TV platforms with hundreds of channels, the Internet, Facebook, Twitter and video games are amongst consumers’ everyday choices. In addition, consumers are on the move because of today’s hectic rhythms.

GT’s Mobile Advertising products and services offer businesses and marketers the opportunity to connect with their target consumers directly on their mobile phones thus bypassing traditional channels lacking relevancy and focus.

The mobile phone is an extremely effective tool of advertising, since firstly it is not a saturated means of advertising, and secondly it is an extremely personal device that we all carry with us at all times, which makes the mobile phone a precisely targeted communication channel.

As a result, the mobile channel delivers measurable, excellent campaign effectiveness and response levels, compared to other media.